A great tagline captures the essence of the value you provide to your customer in one or two concise sentences. A good tagline is primarily functional. It should explain the unique value that your business is offering as clearly as possible. The best way to create a tagline for your business is to describe what your business is about in the shortest space possible. This process is like trying to confide a big idea into a single tweet.
If someone read your tagline on your business card, would they know what your company does and the value and services you offer without further explanation?
Tagline Creation Tips for Brand
Crafting a good tagline for your business firm is one of the most useful and important branding exercises a business owner can perform. It forces you to think about the value and services you provide to your customers and how to express them clearly.
Figure out your audience
Before creating a tagline for your business, you must understand your target audience. If your tagline shows how your product solves the problem of your audience you’ve hit gold with those few words.
Know your Business Objectives
Take time to figure out what your business is about. Know your business goals and the purpose of your company so you can reflect this in everything you do, including your tagline. A tagline should say a lot with a little, but you must know the Unique Selling Proposition (USP) of your company so you can communicate it to your audience.
Study your Competitors
A tagline can make you stand out from competitors. Take time to list all the taglines your competitors use and double-check you aren’t using similar words or phrases.
Incorporate a Benefit
Most of the popular taglines out there include a benefit to the user in some way. Think about the benefit to the audience when they use your product or service and how you fetch that in the fewest words possible.
Choose a ceaseless Tagline
Keep in mind while you change your tagline, you’ll lose grip of your audience and will have to again put in all the time and effort to get in the minds of consumers. So, it’s better to choose a tagline that will be as contemporary in 10 years as it is today.
Keep it short and simple
Keep in mind not to use complicated words in your tagline. To do the thing is your tagline should be under 9 to 10 words and keep it simple. You just need a handful of words to create an impact.
Tailor out an attractive tagline
Create an attractive tagline to engage your potential customer’s first sight and to make them want to know more about you and what you offer. Your tagline should enhance your brand, not cause a reader to seek what it is that you’re doing or selling.