Rebranding can be defined as the formation of a new look & feel for a settled product, brand or company. The usual intention behind rebranding is to leverage a customer's approach towards a product or service. The company focuses on reinvigorating the brand and fabricating it to seem more concurrent and compatible with the customer's needs & wants.
Through rebranding, a brand offers a distinguished brand image of itself. Other probabilities of going through rebranding may include:
- Repositioning the company and vision to follow a shift in the target.
- Setting the company aloof from its oppositions.
- Refurbishing the corporate image to call upon a younger market.
- Enlarging the business outlook.
- Reflecting a compelling combination or profit margin.
At times companies or brands want to manifest a new image for reputation management or to distance themselves from the fall offs of the past. Rebranding practice may encompass a name change, a new logo or wrapping and revised marketing components that include the latest industry trends.
Let’s see some of the examples of successful rebranding the industry ever witnessed:
The most well-loved brand brought itself back and has also been called ‘The Most Significant turnaround in the Corporate Industry’ with the help of rebranding. The leading toy company, now roughly 90 years of running, had at a time, gone stagnant and obsolete; they were impoverished for cash and confronted crippling credit, falling out of favour in the industry. To cope up with the alarming situation they added digital channels to fascinate kids and parents and LEGO-themed entertainment venues.
In 2009, Domino’s held only a 9 per cent share of the pizza restaurant market. The company changed grew through a successful rebranding. It emphasized on adapting what customers didn’t like about their products. The result was so great that by 2016, the company held a 15 per cent share of the market. It also started using chatbots to take orders via social media.
Starbucks brought in a new identity and branding in 2011. The seal structure was completely removed and now there is no mention of Starbucks anywhere on the cup. The upgraded logo and wrapping targets on a simple illustration and a more modernized bright green colour palette. It truly is a case of standing out from the criterion of branding and being successful at enforcing a courageous vision.
The Market Pantry tackled a complicated problem by redesigning both their logo and wrapping. This redesign objects the stigma that store brands need to look a certain way, and shows how much design and innovation can attract.
The brand felt re-born just with the overlapping of “P’s” in the logo mark. The new logo gives a youthful, bold, modern, and receptive look. The brand colours are now extremely vivid and imbued. This has made the mobile app more engaging and offhand for the users.
Siemens, a 170-year-old brand, preserved its applicability despite a number of challenges. The engineering and tech brand committed to innovation that boosts the quality of life, rebranded on one aspect: Ingenuity for life. The brand-new identity put people foremost, with a blazing, energetic, and compelling visual language that is both flexible and adaptable.
McDonald’s anticipated a consumer attitude shift toward healthier lifestyles. To deal with this negative approach. To gain consumer trust, the company focused on nutritious offerings and added healthier items that include salads and fruits. In addition to it, McDonald’s continued to be a part of branding activities like using online and social media campaigns to endorse its healthier approach. All these rebranding activities helped McDonald’s recapture the market share and increase revenue.
There was a time when the ruling brand ‘Apple’ was on the verge of bankruptcy and what saved it was rebranding. By introducing trusted and classic designed products such as the iMac, iPods, and iPads, Apple gained it’s lost customers and became a barrage in technology. Now, the situation is so that nearly every product released becomes an instant hit.
The Hudson’s Bay Company is one of the oldest merchandise company in America. Earlier known as, The Bay, was slow to counter with the new trends, and the declining stores looked obsolete and unpleasant compared to its American rivals. The brand had no option but to remake itself. The brand spent a heavy budget to revive its dying stores and marketed itself as an exclusive retailer. The Bay also reinvented itself as Hudson’s Bay and revamped its logo. The outcome was so that the net income of the brand was reaching heights within a short period of time span.
To give your business a new life and to attract more customers and conversions, rebranding is the best choice you can ever make. Cross-examine yourself periodically whether your brand is still significant or has something new to offer. Remember even a small change can make all the difference in the public approach. Exopic Media is well aware of this and understands your brand requirements. Get in touch with us today for a Brand New Makeover!