Benefits of Radio Advertising in India: If there is one great benefit that radio advertising offers, it is the humungous outreach potential is has when it comes to people listening to it. Economic Times quotes that as per MRUC, nearly 20 crore people in India listen to FM radio every month, evenly split between urban and rural areas. Radio listenership grew by 13% in urban areas in recent years.
Being the No.1 Radio advertising agency in India, Exopic Media provides a variety of services at affordable radio advertising rates. It is our duty to educate our users and entrepreneurs regarding the best ways for brand advertisements. This blog is an attempt to help you make an informed decision.
So, Huge listenership is the topmost attribute of radio advertising. Let us have a look at other great benefits of radio advertising:
Portability: Radio’s greatest advantage is in being an anywhere, anytime medium. The accessibility of radio enables listening to occur in places that other media may have difficulty reaching. In fact, a majority percentage of people listen to the radio while driving, cooking, gardening etc. With the advent of IoT, radio has evolved into downloadable radio station apps! How cool is it?! Exopic Media gives you the opportunity to reach people on the go, giving them an edge over competitors.
On Target: Being the most sought-after radio advertising services in Delhi we are well aware of the influence specific demographics and communities, geographic areas, and around events and genres have, in a market. Our experts walk your brand through a careful selection process, after which your product or service shall be advertised to your exact target market.
Flexibility: Right from creating ad copies to voiceovers to campaign launch – production & revision of radio campaigns can be done within a short time period. There is no place for hassles and worry regarding production glitches or delays. A Radio Advertising campaign can be up and running within a week.
Frequency: Repetition is key to Radio Advertising. With people around the globe listening to almost 15 hours of commercial radio, here’s your golden chance to maximize your brand potential with cost-effective radio advertising rates. Exopic Media has comprehensive and flexible packages that help you with 3-4 ad repeats, enabling customers to respond to your call-to-action.
Influence: Studies have illuminated that radio listeners often feel they are hearing it from a friend whenever endorsements are being aired. Research also suggests that referrals are always the best type of sales opportunity as listeners quickly relate to it. Being the best Radio Advertising we are well aware of the fact that careful time placement of ads can have a real impact on your call to action.
Promotion: Radio Advertising also offers golden opportunities for innovative initiatives such as product sampling on air, quizzes and talk shows, “live broadcast” at prime locations. Where such campaigns are high priced on social media, print, or television; a high-quality Radio Advertising agency such as ours offers maximum scope at cost-effective alternatives! We provide all kinds of support to personalize your product or service to your target customer.
The Pulse: What’s happening around the world? What are the latest news updates? Any special events in the community? Any interesting activities happening nearby? Be it traffic updates, weather reports, sport and entertainment – it is more local than global! Radio Advertising is a reflection of our community. Running parallel with the digital world, it offers many real-time benefits. Wherever you are, whatever you do, radio is your constant companion for knowing the recent trends and happenings around you.
Usually, we all often change channels or get up from our seat when the ads come on TV. Compared to that we are far less likely to tune out when ads appear in radio. This is also because ads are crisp, precise and less time-consuming. For a 1-2 minutes gap, we often hear about 7 or 8 brands showcasing their products and services. Clients can select their ads to be aired on a scheduled basis such as day-part, weekday, hourly-repeats etc. A strong call-to-action. Your brand message matter the most; our panel of content experts make sure you have a strong call-to-action that induce customers to purchase your products and services. Our efficient marketing system ensures your brand message gets delivered to the right audience increasing your brand visibility and target consumer engagement.
To take advantage of these benefits, begin your radio advertising journey the smart way, with the top Radio Advertising agency in Delhi having decades of industry exposure and experience.