Search Engine Optimization (SEO) is a technical process of increasing the quality and quantity of traffic on your website. Let’s breakdown the definition into two parts:
Increasing the quality
SEO helps you attract and target audiences who are genuinely interested in products that your business offers.
Increasing the quantity
SEO helps you gain the highest rankings on Search Engine Result Pages (SERPs) which automatically drives more visits on your site.
SEO is like magic. You just have to work on it in order to make Google include your post as one of the top results whenever someone searches for that keyword.
Now let’s move to the two main elements that search engine looks at when evaluating your site compared to other sites on the web:
- On-page SEO is about what your site or page is
- Off-page SEO is about how authoritative and popular your site is among the search engines
In simple words, On-page determines what you rank for and Off-page determines how high you rank in the SERPs. Now let’s take an in-depth view of the two distinguished types of SEO.
About On-page SEO
On-page SEO is about optimizing different parts of your website that affect the search engine rankings. On-page SEO deals with the actions that can be taken directly within your website to improve in the search rankings. It’s stuff that you have control over and can change on your own website. Here are the biggest factors included.
The title tag refers to the title of the web page or the main heading you get to see in the search engine results pages. For this reason, it becomes an important element to optimize page titles for SEO. The title tag should be short, descriptive and attractive enough to catch hold of the site-visitors.
A meta tag is a short description that appears below the URL on a search engine results page and below a headline in a social post. It should basically describe the content on the page but more importantly should include any relevant keyword so that they can be picked up the search engine crawlers.
Keyword tag is an integral part of On-page SEO. Keywords are used to serve people to find pages on your website. Choosing the right keyword could significantly increase the Click-through Rate of your website/blog. Significant keywords in the content of your website/blog help in better search engine ranking.
Heading tags are HTML tags used to identify headings and subheadings in the content. Heading tags should follow a logical pecking order. Only have one H1 tag and that should contain the keywords or key phrases you want your page to be optimized for. You can use H2, H3, etc tags for sub-headings.
Alt text is a word or phrase that is attributed to a picture file to help it be optimized by the Search Engine Crawlers. It describes the functions and appearance of an image on the page.
On-page SEO includes these basic tactics listed above but also takes into consideration things like overall content quality, page performance, and content structure.
About Off-page SEO
Off-page Search Engine Optimization deals with the techniques you can use to enhance the position of a web site in the Search Engine Results Page (SERPs). In general, Off-Page SEO is concerning promotion strategies for the aim of ranking a website higher in the search results. Off-page SEO introduces the activities you can perform outside the confines of your website. Some of the most important are:
If you want your website to outrank in the Search Engine Result Pages, link building is a must-take step. The ranking of your website depends on the quality of links that your webpage follows. Linking your website to different relevant pages makes it easier for search engines to crawl everything, and also keeps visitors engaged longer. You can add backlinks from external websites that will help by sending users and search engine crawlers to your website. Depending on their relevance and authority, backlinks can take your organic rankings to new heights.
Social Media Marketing
Social media marketing means to use social media platforms to connect with your audience in order to build your brand, increase sales, and drive website traffic. Social Media Marketing is done by publishing great content on your social media profiles, engaging and replying to feedback from your followers, analyzing your results, and running social media advertisements.
The major platforms for Social Media marketing are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat.
When you mention a brand or an enterprise in your social media posts, website blog articles, or another piece of content, you are doing brand mentioning. Brand mentions are published on the basis of reviews, complaints, feedbacks, and posts on your site. Brand mentions will create awareness and make your site visible to the intended audience. It will fortify your site’s personality and reputation and will bring new opportunities for your link building campaign.
Exopic Media is a renowned 360-degree digital marketing and advertising company that can help you boost your On and Off-page SEO. For any help related to SEO strategy contact us today!