The pattern of making some pretty serious resolutions at the beginning of the year and later forgetting them is followed in the business world too. As the year comes to an end, many companies come up with a lot of new goals. Executives decide on what to do and what not to.Unfortunately, SEO is taken for granted and often assigned to the latter category.

This is done due to a misunderstanding regarding the nature of SEO and how it works. They have a goal to increase the amount of traffic to their websites, but if it doesn’t happen immediately, the executives hold the perception that online marketing is a sheer waste of time.While some hold the opinion that SEO is a quick fix to their problems.

You need to keep in mind that SEO is a long-term process and if done correctly can yield amazing results.SEO practice needs to be done with proper planning. The SMART SEO goal method provides you the chance of achieving aggressive yet realistic goals. Listed below is the specification of the SMART goal:

Specific goals

Be very specific to the questions such as:

  • What do you want to achieve with the SEO process and what is the SEO situation of your site?
  • Who is your target audience?
  • Where will the SEO activity take place?
  • Which are the site constraints and requirements?
  • Why do you want to do SEO?

Specific objectives play a vital role in the success of any marketing campaign.It becomes hard to implement and measure the success (or failure) of an SEO strategy when the goals are not specific.

Measurable goals

A goal having no way to measure virtually becomes pointless. A good thing about digital marketing is that everything can be measured. But simply applying analytics is not enough. We need to keep track of how much traffic your site received, what attracted the audience, what made them place an order, what was the average time spent by a user on the page and also their demographics.You need to keep in mind about:

  • SEO metrics
  • Rank of organic and local keywords
  • Citation Flow
  • Trust Flow
  • Link-building metrics
  • Links built
  • Links from authority sites
  • Links for relevant sites
  • Real-world metrics
  • Increment in organic traffic
  • Increment in the number of pages that generates traffic
  • Organic impressions

Achievable goals

Before the implementation of SEO, set achievable and aggressive goals. Set goals that are attainableand verify how relevant these goals are to your site and what benefits it will yield to you. But, the thing you need to keep a check on is that the goals set by you stay within the limit of being achievable. With these things in mind, you’ll be planning what SEO strategies you’ll be using to achieve these goals. Setting goals that cannot be attained will end the SEO strategy on a disheartening and frustrating note.

Relevant goals

When it comes to SMART SEO, the “R” stands for “relevant.” When you plan for keywords to target, be sure they are significant to the products you’re putting on sale or the services you are providing. If you wish to be on the first page for a given keyword, make sure the content you are providing is relevant to the intent of the search. Irrelevant goals dismiss conversions.

Timely goals

Take into consideration to monitor, maintain and the time you need to implement the SEO strategies. And plan out in a way that you achieve the set goals in the preset time. SEO is more intensive and may take months to a few years to provide you a positive result. There’s no magic that can work for SEO success. But it is observed that goals are to be achieved if proper planning is done and has a deadline. Having a deadline for the set goals will inspire you to stay focused. Tasks without a time limit are more likely to get delayed.