Newspaper Advertising Advantages and Disadvantages: Many Indian households start their mornings with the ruffling of newspaper pages alongside a hot cup of tea or coffee. Some of them have 3 or 4 different types of newspapers, for instance, business newspaper for the working couples, the regular newspaper for senior members, entertainment newsmagazines for the youngsters while vernacular, educational and kids magazines are also frequently ordered. With the advent of IoT, e-newspapers have indeed become a popular medium but it still hasn’t affected the spirit of reading something tangible among Indian citizens. Which is why Newspaper advertising always has and will be a most sought after advertising platform.
Find Newspaper Advertising Advantages and Disadvantages
Let us have a look at newspaper advertising advantages and disadvantages:
Newspapers have the power to reach the remotest of areas and toughest of demographics because of their vernacular prowess and simple language. This gives it a greater advantage of other mediums because it allows advertisers to more effectively reach smaller, niche audiences, including those in specific geographical areas. Brands can also time their ads ranging from simple blocks to weekly sections in local magazines, newspapers, and other types of publications.
This is the prime reason why most businesses still prefer newspapers for advertisement and commercials. Newspaper staff members often work directly with the business clients for advertisers to create ads without any additional costs. Also, ads can be customized to meet any kind of budget. The recent boom of online promotions only means that there less competition for space for placing advertisements in newspapers and more relaxed charges. Moreover, frequent ad placements and higher coverage invite maximum discounts as well. So, the newspaper advertising cost is less per thousand readers than television, radio, and direct mail advertising.
Right from choosing the location, audience demographics, design, section, page number and design layout, newspaper advertisements are a lot more flexible than other traditional mediums. Brands also have direct access and control over that they publish in their ads since they are directly in touch with the newspaper staff. Nowadays newspaper ads include more interactive print-to-web features such as links, QR Codes and Coupon codes etc. that connect audiences to the respective brands. Also, any immediate last-minute changes are possible to be placed in newspaper ads while not compromising on the deadlines.
Shortest Life Span: Studies conducted suggest that an average life span of a newspaper ad for an individual is about 20 minutes. Rarely, people often come back to the ad they saw in newspapers older than a day. Which means to make a lasting impression on a reader, greater efforts need to be channelized on the design, layout and the number of repeat advertisements which could incur additional costs.
Limited Readership: Although it has the farthest and widest reach, newspapers can cater to only those people who can have the ability to read. Hence the reach of the advertisements and commercials is confined only to the literate audience.
Ad Quality: What matters the most is how a brand message is effectively displayed. The colour palette, highlighted text, and vibrant visuals play a great role in memory retention. However, newspaper advertisements are of low quality compared to magazines and other publications.
Uncertainty: Those reading newspapers are generally into the headlines and editorial columns most of the time. The percentage of readers going through the ads are comparatively lower than that of other mediums. So there’s a high probability that brand advertisements are being missed out.
Types of Newspaper Advertising
Products like groceries, kitchenware, wardrobe essentials, electronic goods, sanitary products, cosmetics etc. are placed through Display ads. They typically run from one-eighth of a page up to one full page. These are commonly known as box ads as they are generally square or rectangular. One needs to note that larger the ad, better the brand engagement, greater the expense.
You must have come across public appointments, situations vacant, situations wanted, matrimonial, educational, to let, business, property, court and company notices, tender notices, public notices, auction notices, etc. All these are classified ads that are chargeable per word. Hence they are precise and extremely targeted ads.
Insert Advertisement: Have you seen a Full Page included within a newspaper issue containing brand messages? Such ads are called insert ads and the rates are largely dependent on the large circulation of newspapers. The ad placement cost, however, includes production costs if the flyers as well. This type of ad guarantees greater audience targeting and interaction as readers take their time to notice it and go through the details.
House ads: Ads placed by the publishers to promote the value of purchasing ad space in reputed newspapers and magazines are known as House Ads or In-House Ads. Many of these can be seen in every edition.
Newspaper Advertising with Exopic Media
Hope this is was an insightful read where you could easily understand the differences between newspaper advertising advantages and disadvantages. Select the best package for your brand promotion after making an informed decision by carefully going through the different types of newspaper advertising. Avail different types of newspaper advertising at an affordable newspaper advertising cost from Exopic Media Pvt. Ltd. Improve your brand potential through effective brand messages and best-suited placements in reputed newspapers offered by our team of experts.