Off-page Search Engine Optimization deals with the techniques you can use to enhance the position of a web site in the Search Engine Results Page (SERPs). In general, Off-Page SEO is concerning promotion strategies for the aim of ranking a website higher in the search results. Off-page SEO introduces the activities you can perform outside the confines of your website. Some of the most important are:
- Link Building
- Social Media Marketing
- Brand Mentions
Off-page SEO is extremely valuable for search engines as it tells that your website is important to others on the web. Each link that you develop acts as a recommendation from another source that your website is worthy of.
In today’s post, we will specifically observe some of the Off-Page SEO techniques to increase your page rankings on search engines. In order to give a professional boost to your website through Off-Page SEO, you can follow the below-mentioned points.
1. Create Shareable Content
If you want your content to have a large reach and get maximum exposure make it worth sharing. Shareable content quickly spreads around the Internet as audiences connect with a topic, idea, or story and click to share it with their friends and followers. Amazing content is always the key to search engine optimization. Creating amazing and shareable content could be a good way to generate more and more natural backlinks to your website or blog.
2. Influencer Outreach
If you feel that you have the right content and its worth sharing then make it available to the influencers in your industry. Don’t hesitate to share your content. Persuade them to check your blog and demand for link backs from their blog. Just make sure to get the links from completely relevant domains.
3. Address as a Guest Author
There are a number of blogs that are open for guest posts from various authors and reach for backlinks. Try to write amazing content for the guest post and focus only on quality links rather than the quantity of links.
4. Social Media Engagement
A major part of the Off-page SEO technique is about social media engagement. If you want to promote your business, website or blog, engage with your audience on various social media platforms. It will help you build your business and will drive more backlinks.
5. Social Bookmarking Sites
Social bookmarking sites are the best platforms to promote your website. By bookmarking your webpage or blog on popular social bookmarking websites you can achieve heavy traffic on your webpage or blog.
6. Forum Submission
Be active in search forum sites that relate to your website and business and try to develop a connection with the community by replying to threads, answer people’s questions and share your viewpoints. Make sure to use the “Do-Follow” forums.
7. Blog Directory Submission
Blog Directory Submission constantly helps to build quality backlinks. Just choose a compelling directory and select a category that suits your webpage the most. Although it takes quite some time to deliver good results, these results will surely be worth waiting for.
8. Article Submission
Look for a high PR article submission directory when it comes to the submission of your article. Try to make your content unique and of high quality, as low-quality and keyword-stuffed content might get rejected. Be very wise while choosing the category and giving the title to your content. You can also provide links to your website.
9. Question and Answer
One of an outstanding way to get high traffic is from question and answer websites. Follow high PR question and answer sites and reach for questions related to your business, blog or website and try to give a clear answer to these questions. You can add a link to your website in the answer which will drag traffic to your website.
10. Video Submission
If you want to promote your videos, join popular video submission sites. Present your video with a proper title, description, tags and reference links. It is probably the most popular way to get quality backlinks as almost all video submission websites have a high PR.
11. Image Submission
Submit your photos on popular image submission websites. But before submitting your images make sure to optimize them with the correct URL and provide a proper title and description tag.
12. Infographics Submission
In recent days, infographics are all over popular on the internet. Make creative and innovative infographics and submit them on infographics submission websites and give reference links to your webpage or blog.
13. Document Sharing
Build unique content relating to your business or blog in either PDF or PPT formats and upload them on document sharing websites.
Lastly, I would just make you aware of practicing black hat off-page SEO techniques. Do not do that. You may end up making search engines, visitors and subscribers your enemies or you can be penalized from Google, get blocked by visitors, or blacklisted by subscribers.
Exopic Media Pvt Ltd is a renowned 360-degree digital marketing and advertising company that understands the importance of Off-page SEO. For any help related to SEO strategy contact us today!