Time and again we’ve been educated and made aware of the importance of SEOs in Digital Marketing & Advertising. But, is it still relevant today? Or have the game rules changed?
SEO agency and SEO experts are again in for some fresh bouts of surprise! Thanks to Google. Search Engine Optimization has weathered major algorithm updates, upped our content standards and helped us learn to navigate SERP landscape which gets increasingly competitive day by day. Although Google’s laser-focus on customer experience remains unchanged, it sure has brought some big changes on the horizon.
You guessed it right - the organic search game just got a whole lot tougher. And better.
It is a well-known fact that (and a very wise move at that) Google’s objective is to improve web experience driving maximum user engagement. This blog has attempted to simplify the roadmap for the page experience updates and launching supporting tools set the search engine giant. After all, Google aims to help the diverse ecosystem of web creators, developers, and businesses to improve and deliver more delightful user experiences.
Being one of the top digital marketing companies in Delhi and the best SEO agency in Delhi we always give utmost priority to result-oriented SEO planning and management. Hence Google naturally becomes our go-to guide, when it comes to metrics related to speed, responsiveness and visual stability, to help site owners measure user experience on the web.
2021 onwards Google is all set to take stringent measure dimensions of web usability such as load time, interactivity, and the stability of content including mobile-friendliness, safe-browsing, HTTPS-security, and intrusive interstitial guidelines, to provide a holistic picture of page experience. As a leading SEO agency in Delhi, we work on identifying and measuring aspects of page experience. This includes regular tracking of search engines’ plan to incorporate more page experience signals on a yearly basis to both further align with evolving user expectations and increase the measurable aspects of user experience.
Google has come out with superior-grade SEO tactics that can be augmented by popular developer tools such as Lighthouse and PageSpeed Insights to surface Core Web Vitals information and recommendations. Along with the former, Google Search Console would also provide a dedicated report to help site owners quickly identify opportunities for improvement.
If you’re already familiar with the mobile Top Stories feature, here’s your chance to own the SEO game, which demands a big-picture approach that brings long-tail keywords, semantically-related search terms, and a deep understanding of what people are looking for.
Next in line is the Voice Search Optimization. Trust me, you will also want to optimize for voice, as today’s online audience never hesitates to ask and answer questions in a conversational way. From there, you’ll want to make sure you apply the right schema to your final piece for a shot at the snippets.
Building authenticity matters today like never before! Brands with more recognition and resources tend to be the products and services people trust. Being the best SEO agency in Delhi we’re well aware of this. We make use of advanced resources to help smaller brands and micro-influencers drive a ton of engagement by establishing their niche via thorough audience demographics, consumer behaviours and maximum supportive resources.
The rules have become more extensive and a little difficult but the foundation remains the same. Searches can be carried out by entering text or using voice but Keywords are still the King. They are prevalent primary factors for ranking algorithms.
So what’s new with Keywords? What are the tactics that’ll keep your brand ahead of the competition?
- A combination of essential tools such as Google Keyword Planner, SEMrush, Ahrefs, Answer The Public, Quora, Search Engine Suggestions, UberSuggest etc.
- Topics are trending as of now instead of direct keywords.
- Map out your second keywords from a primary keyword seed through analytics, search engine suggestions and consumer behaviour.
If you are to rank higher than other brands. it is wise to consider having brand influencers onboard. 2021 0nwards content or brand that influencers endorse are likely to have maximum social shares and brand engagement. Think about it - the positive (& direct) effect it especially will have, on engagement metrics. It is equal to making an undeniable, irrefutable offer to Google. Your business will be seen as trustworthy naturally garnering higher rankings, traffic and conversions.
This can be further augmented and improvised by making use of Knowledge panels. Information is processed, monitored and customized as to what objective information is shown to users. Thus brands and personalities have the ability and flexibility to control the information being let out.
Exopic Media is the leading SEO company in Delhi that can help you claim your business’s knowledge panel in a few easy steps:
- Ensure that your website is verified with Search Console.
- Update your panel by suggesting a change to Google.
Hope this was an insightful read. We can help your brand rank higher on search engines and outdo the competition through result-oriented SEO strategies and Keyword planning. Get in touch with SEO expert - Exopic Media today!