A report submitted by the U.S. Census Bureau states that one in five people in the United States was considered disabled to some extent, which concludes that about 20% of your audience on average may need help while using the internet.
The difficulties faced by them could include:
- Vision difficulty
- Hearing difficulty
- Cognitive difficulty
- Learning difficulty
- Physical disabilities (sometimes called “motor disabilities”)
Making your website accessible is about keeping in mind about all the people with various disabilities and allowing them to efficiently interact with your website as they may compose a huge part of your target audience.
Here are guidelines for content makers on structuring articles to make them accessible for those with visual, audio, motor or cognitive problems.
1. Use short sentences and paragraphs
Using short sentences and paragraphs is one of the basic fundamentals of writing. And applying this element in your content can make it more accessible on many levels. Formulating sentences and paragraphs in a short form makes your content more intelligible. Short sentences will make it easier for people with learning difficulties to understand your content. It will also help people with cognitive difficulties to stay focused on reading your content.
2. Follow the “inverted pyramid” model
Web readers are often considered as hurry readers. The inverted pyramid method helps to create fascinating and information-rich content. It provides you with the chance to start your article with the most significant details and provide additional data later on. The main point of your article is put up in the front section, and the less important detail goes after it. By doing this, you’ll immediately capture your reader’s focus. Well, what more is important in blog content creation than engaging the audience at first glance.
3. Embrace your write-up with white space
This is the easiest way to make your content more readable. Even sophisticated content can be made much more reader-friendly with the simple addition of lots of white space. White space is a great way to balance design elements and better organize the content to enhance the visual communication experience. Studies show that white space leads to better readability and understanding of the message, making it easier for the viewers to read your message and leads them to keep reading and not leave.
4. Make a bullet-point list
By using bullet points you create allurement that your readers can’t escape. They are an easy way to put forward multiple points. They’ll help you clarify writing. Bullet points are easy to spot, quick to read, and the knowledge they contain is more easily remembered. Bullet lists should also be arranged in an order that makes sense. The points should be placed in a sequential manner. It helps you communicate efficiently with your audience.
5. Highlight the significant details
When you highlight the important details in your content, you make the points more accessible for the readers. Your reader finds it easy to pick up the important points just by looking at it once. You can highlight the details by either making it bold or adding a background colour to it. Keep in mind, not to highlight everything, just highlight the important and significant keyword.
Follow these golden rules of writing and make your content more accessible and more understandable to your audience.
We at Exopic Media, a leading 360 advertising agency, can help you out with content development and strategy for web pages, blogs, social pages, and advertisements to reach your audience in a better way.